ABOUT
Fashioning the future
US Denim is a Lahore, Pakistan-based fabric mill supplying denim to fashion industry companies that need absolutely reliable quality and delivery at competitive prices. US Denim constantly improves to remain state-of-the-art in all its processes and as a product innovator, so that customers can be confident in partnering with us to achieve fashion leadership.
Vision
To become a top performing, professionally managed company in textiles and apparel sector, with regional footprint, operating responsibly and serving the interests of all stakeholders.
Mission
Doing well by giving back.
Core Values
Integrity, Care, Excellence,
Collaboration, Innovation.
Leadership Statement
US Group is going through an exciting time in which a profitable business is being transformed into a sustainable institution through close collaboration between the entrepreneurial abilities of the shareholders and managerial skills of the accomplished professionals. This is being achieved through change management involving renewed approach to performance management and focus on systems rather than individuals.
Fashion-Focused
US Denim is a key company in the US Group, a family-owned business with current sales of 340 million dollars a year, now employing 20,000 workers.
Our history and experience in the fashion business goes back to 1975 when two friends started in apparel trading to finance their educations.
Denim Driven
Then, just over 12 years ago, we made the strategic choice to specialize in denim, and built the most modern denim manufacturing facility possible.
We designed our plant and operations to give the best brands everything they could demand in fashion denim, and to deliver that value reliably.
Ever since, we’ve kept our technology and machinery up to state of the art, investing in the best tools and bringing in industry experts to transfer the latest knowledge
Built to serve style
US Denim has created a mill and a philosophy – to serve the world’s leaders in denim design.
At every step US Denim has ensured a state-of the-art process.
For designers, this means you can rely on getting exactly what you specify. And it means that you can lead, take chances and create something really new knowing that US Denim will deliver exactly the fabric you dreamt about exactly when you need it.
Your products tell the world who you are.
And when your fabric comes from US Denim, you’re saying you’re the best. We are producers and suppliers, but more than that, we are your partners. When you’re designing the latest fashion, we’re part of your team, helping you find the right fabrics and finishes, keeping your costs under control and delivering the reliability and quality that makes you the best.